About Us


Chantel Hensel



What is Caldwell Perspective?

Caldwell Perspective is a full color, monthly, community newspaper that reaches over 14,500 addresses in Caldwell through direct mail. We focus on the positive people, organizations and businesses our wonderful community offers. 


Your leading marketing vehicle in Caldwell

     Advertising is mandatory for the success of all businesses, no matter the size. We are proud to provide the leading marketing vehicle that will deliver your offer or message to 14,500 residents of Caldwell. The right medium gives you the chance to connect with your existing customers and expand your client base. TheCaldwell Perspective will report community generated news relevant to "us" here in Caldwell and in conjunction with the many service groups ad organizations. We will work together to provide strong leadership, bringing our consumers to your business. 

     We are scheduled to be on the press at the Owyhee Avalanche the first business day of each month and get the paper that afternoon. We distribute by "Every Door Direct" through our local post office. Each day we can mail 5,000 per zip code per day which makes our mailing process take two days.