Looking to market to Caldwell? We are the leading vehicle!
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The Caldwell Perspective is proud to provide the leading marketing vehicle in Caldwell that delivers your message to over 12,300 residences. The right medium gives you the chance to connect with your existing customers and expand your client base.
The Caldwell Perspective reports local news about schools, community events, business, local clubs and service groups, and more. We print the newspaper at The Idaho Press and distribute through the Caldwell post office by "Every Door Direct Mail". The first edition was published in December 2014 and readers have come to count on the Caldwell Perspective for local news.
Advertising rates are much more affordable than other advertising avenues and provide a return on your investment.
You can reserve your spot in the next edition by submitting your ad information using the button below or emailing advertising@caldwellperspective.com.
Deadlines:
The paper is delivered the 1st Saturday of each month (with rare exceptions for holidays such as the 4th of July).
The deadline to notify us that you would like to place an add for the following month is the 25th of each month. (The final art deadline varies.)
Design:
We are happy to help you design your ad for no extra cost.
Distribution:
The Perspective is distributed to 12,300+ homes on the 18 postal mail carrier routes shown in blue on the map below. People who live outside the distribution area are invited to subscribe.


The 18 mail carrier routes the Caldwell Perspective delivers to (in blue).

Note: All ads are 15% off if you run them for 6 months or more. (Does not apply to the Business Directory.)
$25 per month
1.75" x 2.5" (1 column)
OR
$50 per month
3.9" x 2.5" (2 columns)
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$80 per month
1.75" x 5.5" (1 column)
3.9" x 2.5" (2 columns)
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$150 per month
3.9" x 5" (2 columns)
5.9" x 3.5" (3 columns)
10" x 2" strip (5 columns)
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$290 per month
3.9" x 10.2" (2 columns)
5.9" x 6.8" (3 columns)
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$560/month
10" x 8" (5 columns)
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$1090/month
10" x 16" (5 columns)
The Caldwell Scrapbook - The Caldwell Perspective
Mailing: PO Box 922, Caldwell, ID 83606, US
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